10 Tips for Video Coaching for Districtwide School Improvement

I became superintendent at Jackson Public Schools in Mississippi in 2018 at a time when the district was underperforming and facing state takeover. With a solid strategic plan, we were able to improve the culture and instructional practices of our district, improve two letter grades on the state accountability system and maintain local control of our district.

The use of exemplar videos and video-based coaching played an indispensable role in our school improvement. Here are 10 tips to get the most out of video coaching that we learned along the way.

Teaching Channel’s EMPOWER Platform Wins Tech & Learning’s Best of 2023 Award

Teaching Channel’s EMPOWER Platform is a professional learning product that brings together resources and tools that teachers, instructional coaches, and school and district leaders need. Judges said: “This solution can be of great value to save time and improve teacher success and evaluation. The ability to have a library of resources and examples help with a district’s mission to give high quality instruction.”

How Video Coaching Helps Us Support Teacher Growth and Retention

At the Van Winkle Early Childhood Center within Jackson Public School District in Mississippi, we enroll students for one year to prepare them for kindergarten. Family engagement is critical to a student’s success throughout their academic career, so we also help prepare families to support their children every step of the way.

6 Keys to Effective Video Coaching in a Title I District​

As a Title I district, Jackson Public Schools has faced many of the same challenges as most districts educating students living in an urban environment. Our scholars come from all walks of life. Some of our scholars live in stable homes, and some do not.

Video Coaching as a Tool to Retain New Teachers

Despite the challenges created by the pandemic, including an ongoing teacher shortage in many areas, the Metropolitan School District (MSD) of Decatur Township has kept highly qualified teachers in front of our students.

How We Improve Instruction with Video for Coaching

In 2017, in an effort to empower our teacher leadership and improve camaraderie and collaboration, the Decatur Township Metropolitan School District in Indiana started using video for coaching. Along the way, we found video of teachers in the classroom to be a powerful tool for encouraging teacher self-reflection, which led to tremendous growth. Here’s how we’ve made it work.

Service Area A: Teacher Recruitment and Retention

Forecasting and Planning

Recruitment Campaigns

Licensure Programs for Paras and Subs

Access to our New Teachers Pipeline

Career Pathing Solutions

Skill Development Solutions


Service Area B: Professional Development 

Video Coaching and Self-Reflection 

Professional Development Courses 

New Teacher Programs 

Teacher Institutes 

Video Library Subscriptions 


Service Area C: Student Learning Acceleration 

Audits, Analysis and Solution Planning 

RISE Summer School Program 

Supplemental Curricula 

Teacher Coaching 

Institute Courses for Teachers 


Service Area D: Continuing Education 

Graduate-Level 1-3-Credit Courses 

Learning Pathways and Certificates 

Master’s Degree Programs 

Doctorate Degree Programs 


Service Area E: Leadership Solutions 

Strategic Planning 

Equity Consulting 

Leadership Coaching 

Custom Packages